Aggravating Aggregators

Or, “Here’s something I think you should read even though I probably didn’t.”

I enjoy staying connected with my colleagues in the ad biz on Facebook, Twitter and LinkedIn. I like to keep up – be in the know just as much as everyone else. But there are some who need a little talkin’ to. See, I’m on to you. You’re aggregating someone else’s content because it’s smart reading – so logically YOU must be smart, too. Not so. Don’t get me wrong, I appreciate good reccos for reading from the people I follow. But you shouldn’t use aggregation as the primary reason to communicate. You gotta give me something unique about you. C’mon – write something from your own little head and aggregate that.