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	<description>David Hackett • Creative Director</description>
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		<title>Friends Are Becoming Brands. Can Brands Become Friends?</title>
		<link>http://hackettworks.com/2012/05/17/friends-are-becoming-brands-can-brands-become-friends/</link>
		<comments>http://hackettworks.com/2012/05/17/friends-are-becoming-brands-can-brands-become-friends/#comments</comments>
		<pubDate>Thu, 17 May 2012 21:20:08 +0000</pubDate>
		<dc:creator>Dave Hackett</dc:creator>
				<category><![CDATA[Home]]></category>

		<guid isPermaLink="false">http://hackettworks.com/?p=1132</guid>
		<description><![CDATA[The slideshows below highlight three of my friends who&#8217;ve developed a Facebook posting style that&#8217;s really fun, and brands can learn from.  Not only do I look forward to their next post — I&#8217;ve got expectations about their next post. They&#8217;re the show, and I&#8217;m their audience.  And rarely do these guys disappoint.   They&#8217;re [...]]]></description>
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		<title>Richard Nixon&#8217;s Attempt at Social Media: At Least He Tried.</title>
		<link>http://hackettworks.com/2012/05/17/richard-nixons-attempt-at-social-media-at-least-he-tried/</link>
		<comments>http://hackettworks.com/2012/05/17/richard-nixons-attempt-at-social-media-at-least-he-tried/#comments</comments>
		<pubDate>Thu, 17 May 2012 07:05:42 +0000</pubDate>
		<dc:creator>Dave Hackett</dc:creator>
				<category><![CDATA[Home]]></category>

		<guid isPermaLink="false">http://hackettworks.com/?p=1118</guid>
		<description><![CDATA[Before dawn on May 9, 1970, Richard Nixon decided to make a surprise visit to anti-war protesters camped out at the Lincoln Memorial.  When you watch this video, think of Nixon as a large corporation or a big brand.  Think of the protester as consumers.  Think about President Nixon&#8217;s desire to meet with the protesters [...]]]></description>
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		<title>Data vs Relationship: Where&#8217;s the Real Money on Facebook?</title>
		<link>http://hackettworks.com/2012/05/16/data-vs-relationship-wheres-the-real-money-on-facebook/</link>
		<comments>http://hackettworks.com/2012/05/16/data-vs-relationship-wheres-the-real-money-on-facebook/#comments</comments>
		<pubDate>Thu, 17 May 2012 03:25:38 +0000</pubDate>
		<dc:creator>Dave Hackett</dc:creator>
				<category><![CDATA[Home]]></category>

		<guid isPermaLink="false">http://hackettworks.com/?p=1105</guid>
		<description><![CDATA[The past two weeks have been buzzing about Facebook&#8217;s IPO and whether or not the valuation is too high.  A recent article in the NY Times suggests Facebook&#8217;s immense wealth of data on nearly a billion users is the key to investors&#8217; wealth.  As long as marketers can tap into Facebook&#8217;s &#8220;treasure trove&#8221; of information, [...]]]></description>
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		<title>Social Media is Not a Tactic.</title>
		<link>http://hackettworks.com/2012/05/15/social-media-is-not-a-tactic/</link>
		<comments>http://hackettworks.com/2012/05/15/social-media-is-not-a-tactic/#comments</comments>
		<pubDate>Tue, 15 May 2012 23:24:09 +0000</pubDate>
		<dc:creator>Dave Hackett</dc:creator>
				<category><![CDATA[Home]]></category>

		<guid isPermaLink="false">http://hackettworks.com/?p=1087</guid>
		<description><![CDATA[There&#8217;s a tactical mindset baked into traditional advertising that doesn&#8217;t work very well in social media.  Usually we churn out campaigns, measure immediately, react to the analysis, and come back with something new or updated.  We&#8217;ll feed the channels and over time develop some kind of ROI model to justify it.  I&#8217;ve noticed a lot [...]]]></description>
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		<title>Thank you Loren Feldman</title>
		<link>http://hackettworks.com/2012/05/15/thank-you-loren-feldman/</link>
		<comments>http://hackettworks.com/2012/05/15/thank-you-loren-feldman/#comments</comments>
		<pubDate>Tue, 15 May 2012 20:43:41 +0000</pubDate>
		<dc:creator>Dave Hackett</dc:creator>
				<category><![CDATA[Home]]></category>

		<guid isPermaLink="false">http://hackettworks.com/?p=1083</guid>
		<description><![CDATA[Loren, thank you for making me laugh and putting it all into perspective.  I&#8217;ll donate when I get my next paycheck.]]></description>
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		<title>Black Screens: Bad for Wrigley. Bad for Brands.</title>
		<link>http://hackettworks.com/2012/05/10/black-screens-bad-for-wrigley-bad-for-brands/</link>
		<comments>http://hackettworks.com/2012/05/10/black-screens-bad-for-wrigley-bad-for-brands/#comments</comments>
		<pubDate>Fri, 11 May 2012 00:38:34 +0000</pubDate>
		<dc:creator>Dave Hackett</dc:creator>
				<category><![CDATA[Home]]></category>

		<guid isPermaLink="false">http://hackettworks.com/?p=1071</guid>
		<description><![CDATA[At the corner of Waveland and Sheffield Ave. in Chicago, there&#8217;s an ongoing &#8220;control war&#8221; that CMOs can learn from.  Ever since Major League Baseball has been broadcasting games, fans everywhere have learned to love Wrigley Field for the ivy walls, the day games, the fickle winds of Lake Michigan, and most iconic — the [...]]]></description>
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		<title>Websites, Airports and Trying to be Different</title>
		<link>http://hackettworks.com/2012/05/10/websites-airports-and-trying-to-be-different/</link>
		<comments>http://hackettworks.com/2012/05/10/websites-airports-and-trying-to-be-different/#comments</comments>
		<pubDate>Thu, 10 May 2012 18:33:23 +0000</pubDate>
		<dc:creator>Dave Hackett</dc:creator>
				<category><![CDATA[Home]]></category>

		<guid isPermaLink="false">http://hackettworks.com/?p=1063</guid>
		<description><![CDATA[I remember when I was a wee lad going to JFK Airport to pick up family and visiting relatives.  The airport was a modern architect&#8217;s wet dream.  I bet city planners turned the development into a design contest, and based on the results the contestants did their best to top one another.  Today, airports are [...]]]></description>
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		<title>Guide to a Better Creative Brief</title>
		<link>http://hackettworks.com/2012/03/19/guide-to-a-better-creative-brief/</link>
		<comments>http://hackettworks.com/2012/03/19/guide-to-a-better-creative-brief/#comments</comments>
		<pubDate>Mon, 19 Mar 2012 05:21:54 +0000</pubDate>
		<dc:creator>Dave Hackett</dc:creator>
				<category><![CDATA[Home]]></category>

		<guid isPermaLink="false">http://hackettworks.com/?p=961</guid>
		<description><![CDATA[Simon Sinek cuts through the marketing jargon nonsense I hear every day with his TED Talk. I&#8217;m using this to reconstruct the creative brief at R2C Group.]]></description>
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		<title>Santa&#8217;s Brand Book</title>
		<link>http://hackettworks.com/2010/12/16/santas-brand-book/</link>
		<comments>http://hackettworks.com/2010/12/16/santas-brand-book/#comments</comments>
		<pubDate>Thu, 16 Dec 2010 16:31:56 +0000</pubDate>
		<dc:creator>Dave Hackett</dc:creator>
				<category><![CDATA[Home]]></category>

		<guid isPermaLink="false">http://hackettworks.com/?p=820</guid>
		<description><![CDATA[Here&#8217;s my Christmas gift to all my friends out there — a recently published brand book for Santa.  Let&#8217;s remember to brand Santa together in a unified voice this holiday season.  Thanks to Quietroom for creating the book and Duncan Gray for sending it my way.]]></description>
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		<title>Time to take the &#8220;copy&#8221; out of &#8220;copywriter&#8221;.</title>
		<link>http://hackettworks.com/2010/11/12/time-to-take-the-copy-out-of-copywriter/</link>
		<comments>http://hackettworks.com/2010/11/12/time-to-take-the-copy-out-of-copywriter/#comments</comments>
		<pubDate>Fri, 12 Nov 2010 16:42:28 +0000</pubDate>
		<dc:creator>Dave Hackett</dc:creator>
				<category><![CDATA[Home]]></category>

		<guid isPermaLink="false">http://hackettworks.com/?p=812</guid>
		<description><![CDATA[The copywriter is probably the most influential figure in advertising.  They hold the key to how a brand communicates to consumers.  But the advent of social media has presented a stiff challenge to the king of persuasion, so now&#8217;s the time to make some adjustments.  It starts with the name. Copy at its most benign [...]]]></description>
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