Fleet HomeLink

When online banking was still fairly new, it was a lot to ask wary Fleet customers to migrate to HomeLink.  This customer campaign approaches the problem by addressing a customer’s fears by making it easy to try.  Instead of asking to “move all your banking online,”  we suggest they try paying one bill first.

POSTCARD TEASER CAMPAIGN

These were sent before the main mailing announcing incentives for signing up.

HOMELINK MAIN MAILING

A large folder was included to help customers organize their bills. Always smart to give something helpful and unexpected to your customers.