Guinness 1759 Society

The Guinness 1759 Society is set up as a blog that entertains, informs and rewards loyal Guinness consumers. Through email and web activity, Guinness lovers get to interact with the brand through contests, seasonal messages, insider information, and downloads.  In 2005, it was honored as the Best Beverage Microsite at the Internet Advertising Competition.

ART CONTEST

Visitors were invited to enter their interpretation of the “Perfect Guinness”.

ST PATS

A clover calendar added a new surprise everyday leading up to St. Patrick’s Day – encouraging daily visits during the most critical time of year for Guinness sales.

INSIDER INFO

Members of the Society had access to private previews to TV commercials and other insider info.