Advair

At Euro RSCG, we created a compliance campaign for asthma patients using Advair.  The idea was to educate asthma suffers about the importance of taking Advair as prescribed everyday.  We used a real physician in a series of mailings who was credible yet likable.  Dr. Dorinski explained the causes of asthma, demonstrated how Advair worked, and reinforced the need to stay compliant by using it everyday.