LapBand DRTV, Print & Digital
The LAP-BAND System is a medical device for severely obese patients that makes them feel full — and eat less. Allergan Medical Inc. needed to build a national brand for their product, because obesity is on the rise in the U.S. and obese patients are looking for alternatives to evasive gastric bypass surgery.
DRTV
The DRTV won GOLD at the DTC Pharmaceutical Advertising Awards and was recognized as one of AdAge’s Top Ten Most-Recalled TV Spots in April 2007.
FULFILLMENT MAILING
