Volvo

S40 LAUNCH

The S40 was the first Volvo to target younger drivers.  “Surprisingly Hip,  Reassuringly Volvo.” was the drive-to-dealer campaign that helped a new generation of potential Volvo drivers come to terms with purchasing a brand meant for families.  The direct mail included a DVD with a “Making Of The S40″ movie, and a music video that merged hip and safety.

All-WHEEL DRIVE LAUNCH

To announce a newest feature for most Volvo models, we created this magnetic mailing that could remain on your refrigerator.  Along with a bunch of words to make a sentence, we included Volvo models and some really tricky road conditions.

XC90 V8 LAUNCH

When Volvo added a V8 t0 the popular XC90 sport utility, they also added protection to the environment.  This V8 had the lowest emissions on the market.  The mailing appealed to Volvo customers because of their sophisticated view of the world — and because of their need for speed and power.