Healthcare Marketing Creative Director and Strategist

I’ve been an advertising creative professional for over 30 years working on many brands in many categories — including financial services, automotive, beverage, entertainment, and packaged goods. But I discovered my happy place when I started focusing on healthcare.

Healthcare marketing has been an eye-opening and rewarding experience for me. Some say this world isn’t suited for a creative person. I couldn’t disagree more. I feel like I’m at the center of the most important issues of our time, and I can play a small role in improving lives. I believe deploying the art of communication is a vital and often-times forgotten component to the success of healthcare breakthroughs.

I’m ready to help in many ways — whether it’s writing a TV spot, a digital campaign, a sales aid, or a brand value proposition statement. I can also play an important role in planning go-to-market strategies for new product launches or reinvigorate established brands. I understand the patient with a chronic condition yearning for a normal life. I’ve interviewed many doctors, nurses, technicians, and hospital administrators to better understand why they chose their profession, how they make buying decisions, and what keeps them up at night.

With over a decade of experience focusing on healthcare brands as a writer, creative director, and agency owner, you can leverage my creativity and insight to transform complex medical products into inspiring human stories that sell.

EXPERIENCE

Dot Roar
August 2017 – Present
Founder, Creative Director
Clients: Ortho Clinical Diagnostics, QuidelOrtho, Sekisui, AstraZeneca

DiD Agency
September 2012 — July 2017
Creative Director
Clients: Hologic, Novartis, Bausch + Lomb, Salix Pharmaceuticals, EMD Serono, NeuroStar

Freelance Writer
July 2006 – August 2012
Clients: Botox, Restasis, The Lap-Band System

Havas
March 1997 – June 2006
Creative Director
Clients: Advair, Guinness, Jose Cuervo, Bank of America, Volvo, US Airways

Leo Burnett
June 1994 – February 1997
Associate Creative Director

Grey Direct
1989 – 1994
Copywriter

School of Visual Arts
BFA Advertising
1981 - 1985